Before you get behind the wheel, consider the above.

Before you get behind the wheel, consider the above.

Stay safe on the road this summer!
Be safe out there, America.

Be safe out there, America.

The weekend is coming up. Remember to plan ahead so you don’t end up a statistic.

The weekend is coming up. Remember to plan ahead so you don’t end up a statistic.

Safety wins hearts.

Safety wins hearts.

It’s the biggest game this Sunday, but avoid making the biggest mistake. Remember that buzzed driving is drunk driving.

It’s the biggest game this Sunday, but avoid making the biggest mistake. Remember that buzzed driving is drunk driving.

Attending any holiday parties this week? Remember to show your designated driver some extra love.

Attending any holiday parties this week? Remember to show your designated driver some extra love.

karenhurley:

You can drink and drive. Or drink and.
Abramet

Art Directors: Alex GonçalvesLeo Macias Via

From Brazil. But no matter where you are in the world, it’s a concern.

karenhurley:

Some ideas are so simple and so powerful. 
Clubs use a ink stamp to identify their patrons. Marriott’s nightclub Enigma in India wanted a low-budget campaign that cautioned their patrons against drinking and driving. They replaced the simple logo stamp with a call-a-cab number and a reminder against drinking and driving.
Not only did the cab company receive approximately 30 calls a night, the exercise generated such strong word-of-mouth that it was taken up by the Mumbai Police and has now been adopted by several other clubs in the city.
Credit: Art Director: Sanket Pathare, Copywriter: Sonal Chajerh. Via

Simple and effective. Now that’s some smart public service advertising.

It’s the last long weekend of the summer! Have fun, be safe, and remember that buzzed driving is drunk driving.
Play the Buzzed. Busted. Broke game now.

It’s the last long weekend of the summer! Have fun, be safe, and remember that buzzed driving is drunk driving.

Play the Buzzed. Busted. Broke game now.