“Big data” has been a big buzzword for a while now. But how can nonprofits actually leverage their data (big or not so big)? The Ad Council plans to share our approach at this year’sNTEN Nonprofit Technology Conference.

The Ad Council’s multimedia communications programs include public service ads that are supported in donated media time and space, and address issues including preventive health, education, community well-being and strengthening families. We currently run around 50 different campaigns each year. All of our campaigns are promoted both through earned and donated digital media, and most have web and social components. This means we are sitting on some very big data.

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You may have heard the term “social listening” — performing an analysis of everything that’s said about you, your organization, or your brand on the Internet — but, like many people, you may have had some trouble knowing where to begin the process. The right social listening tool can help you hit the ground running, focus your efforts, and, in the end, achieve great results.

Read more on AdLibbing.