You may think you know everything there is to know about promoting your social cause on Twitter. But we’re bringing you this tutorial right from the bird’s mouth — here are Twitter Media’s recently-published Best Practices to help all types of social causes get their messages out.
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Writer, speaker, marketing evangelist Guy Kawasaki has over million 1.3 million Twitter followers. I recently attended his webinar, 10 Tips for Building a Social Media Following and was surprised by the number of tips he gave that went against the grain of most social media experts. (By the way, his tip regarding so-called social media experts: never trust one who has fewer followers than you.) Social marketers know there is no magic formula for getting followers, but Guy made me question even the most basic practices—like how many times a day to post.
